Top 8 Reasons to Buy Jewelry in Person

If you’re actually going to wear your jewelry, it’s better to buy it in person.

The online jewelry buying market is continually growing – about 15% per year. Although online shopping is undoubtedly convenient, when it comes to jewelry, it’s not always the ideal way to get the best pieces.

To be sure that you’re getting something that fits and that you’ll keep in your collection for years, you have to buy jewelry in person. In this post, we’re going to tell you 8 reasons why buying from your local jewelry store is better than shopping online.

When you need certain jewelry for your wardrobe, looking at it with your own eyes will help you make crucial decisions. Keep reading and you’ll be able to find the perfect local jewelry shop for all of your needs.

1. You’ll See It In All Its Glory

When it comes to jewelry with gold and diamonds, you really do need to look at it yourself. This affords you the opportunity to see it in all of its glory. When you’re shopping online, you’ll only get an image of the piece, which doesn’t tell you the whole story.

No matter how good the camera that photographed the jewelry is, the shine of the diamond or the shade of the emerald won’t come through as it will in person. When you’re there, in front of the jewelry, you can inspect it, handle it, and see for yourself if it’s something that fits in your collection.

2. …Or Lack Thereof

At the same time, viewing the jewelry in person allows you to inspect the piece for blemishes. Online shopping gives you the ability to seek out deals from around the world, but what’s a deal if the piece you get in return is blemished beyond all recognition?

Blemishes are something you can only get a vague sense of from an online photograph. A description may tell you that the piece is in mint condition, but when it arrives in the mail, you may see that it’s not exactly what you imagined.

3. Knowing a Trusted Jeweler

One of the best parts of buying your jewelry at a local jewelry store is that you’ll get to know a jeweler. Building trust with your jeweler will make the whole process that much more memorable. At Daniel & Co, one of Houston’s finest custom jewelers, we’ve been proudly servicing our customers’ needs for 30 years.

We work alongside our customers to create rings, necklaces, earrings, bracelets, timepieces, and more. When it comes to jewelry, you have to prioritize your wants and needs, but shopping online doesn’t give you any of this customization.

All you need to do is contact us to schedule an appointment to get the process started. Buying custom jewelry from an experienced and reputable jeweler is easily the best way to build a jewelry collection that you can stand by for life.

4. Avoid Overpaying

Working directly with a jeweler to get a specific piece prevents you from overpaying for something you’re never going to wear. Online shopping makes it difficult to control your spending. You’ll have the world at your fingertips, but that much selection isn’t always a good thing.

In person, you can consult with a jeweler and give them a price range that you want to stay within. They’ll be able to help you select or create a piece that fits comfortably within your budget while satisfying all of your desires.

5. Open Yourself Up to New Purchases

There’s a fine line between impulse buying jewelry and branching out to try new things. Everyone’s got their own aesthetic that they’re comfortable with, but you never want to miss out on a great piece of jewelry because you don’t think it’s “your style”.

Online shopping makes it hard to branch out, but shopping in person promotes it. When you go into a jewelry shop, you can get a close look at a wide range of different pieces of jewelry in a vast range of styles. If something captures your heart, there’s no reason that you can’t buy it.

6. Matching Your Wardrobe

If you need a particular piece of jewelry to match a particular outfit, looking at the piece yourself is your best bet. Go into the jewelry shop with the outfit on and you’ll be able to look at different options for jewelry to match it. 

Being there in person and looking in a mirror with the jewelry on, you can get a very good sense of whether it suits your outfit or not.

7. Avoiding Scams

Trying to avoid scammers is a big part of the online shopping experience. For valuables, like jewelry, it’s even more important to keep a keen eye out for fakes and fraudulent sellers.

Fraud accounts for 4.5% of the online jewelry market. It may not sound like a huge piece of the pie, but it accounts for around $10 billion in fake sales.

When you’re sitting across from a reputable jeweler, you’ll never have to worry about whether or not a piece is fake. They’re staking their reputation on their jewelry, so you can trust that you aren’t going to be scammed.

8. Trying Different Jewelry Sizes

Lastly, buying your jewelry in person allows you to get the size right, which gets the jewelry in your collection faster. You can always get a piece resized when you order it online, but it’s going to take time and cost extra money. 

Working with a customer jeweler to create something from scratch, the piece will be created for your hand and your hand alone. There’s no better feeling than knowing that your jewelry was created just for your body.

Create and Buy Jewelry In Person

When you buy jewelry in person, you get the full jewelry buying experience. Whether you’re trying to avoid scammers or inspect the jewels yourself, buying in person is the way to go. The only thing that makes it better is being able to customize your jewelry.

For unique custom jewelry in the Houston area, look no further than Daniel & Co. Contact us today to schedule an appointment with one of our experienced jewelers, and we’ll help you bring your idea to life.